Interactive Simulation

Cost of Delay Simulation

Show, don't tell: Feel the difference between real-time and batch processing.

50K
10K500K
5.0%
0.5%20%
1h 0m
15m3h
Real-time Comparison

MicroTarget - Stream-First

LATENCY: ~115ms
CONVERTED

Traditional CDP - Batch

DELAY: 60MIN
MISSED

Monthly Recovered Revenue

$67,505

Estimated Monthly Recovered Revenue · AOV $65

MicroTarget (Real-Time)
7.5%
Conversion Rate
+2.5pp vs baseline
115ms
Latency Counter
Traditional CDP (Batch)
5.4%
Conversion Rate
+0.4pp vs baseline
60m
Latency Counter
Your baseline (no targeting)5.0%
Calculation Methodology

1. Proportional Lift Model

MicroTarget achieves a 50% relative lift over your baseline conversion rate via real-time personalization. Traditional CDPs earn the same potential lift but delayed — and user intent decays exponentially (half-life: 20 min).

2. Financial Impact

Revenue = Users × (MicroTarget conv − CDP conv) × AOV. AOV is scenario-specific: Cart Abandonment $65 · In-Game $15 · Subscription $25.

* Assumes high-intent trigger events (cart abandonment, failure moments, exit intent). Real-world uplift varies by industry and segment.