About Us
MicroTarget is building the future of privacy-first advertising.
Our Mission
MicroTarget liberates mobile application teams from dependence on closed platform ecosystems, moving them to a scalable and high-performance targeting infrastructure where they can process their own real-time user behavior data. The system ensures that user data is analyzed without leaving the device thanks to its on-device ML approach; this architecture is naturally compliant with global data privacy laws like GDPR, KVKK, CCPA, offering businesses the highest level of security and regulatory comfort. This enables brands to establish a completely autonomous performance layer that delivers much lower costs and higher conversions using their own data, without reliance on third-party ecosystems; optimizing marketing budgets, increasing ROAS, and sustainably boosting net profitability.
Our Vision
Our vision is to redefine the meaningful and secure processing of user data in the mobile world; combining real-time behavioral analytics, full privacy compliance, and self-hostable architecture to establish a new global standard for targeting infrastructure. MicroTarget, with its privacy-first on-device data processing approach, offers companies a completely independent and sustainable performance infrastructure where they can build their own user insights without depending on closed platform ecosystems. In line with this vision, our goal is to build a scalable and developer-friendly ecosystem that works with edge and on-device ML, adaptable to different regulations worldwide, enabling brands not only to target more effectively but also to adopt a more profitable and competitive growth model by protecting their own data sovereignty.